Live Instructor-led Online Course
This is a 16 hour, basic course. It gives an understanding of various aspects of luxury and fashion. The course covers Maslow’s Hierarchy of Needs for developing brand image and product positioning. It also introduces Product Positioning Matrix, used to distinguish the economy, convenience, premium, and luxury goods.
Upon completion of this course, you will be able to create, position, and manage luxury brands in fashion, and marketing strategies. Key topics covered include:
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