Live Instructor-led Online Course

Managing Luxury Brands in Fashion

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Course Fees: $279
Certificate : Yes
Language : English
Course Type : Instructor-Led
Level : Intermediate
Subject : Fashion Management
Course Overview:

This is a 16 hour, basic course. It gives an understanding of various aspects of luxury and fashion. The course covers Maslow’s Hierarchy of Needs for developing brand image and product positioning. It also introduces Product Positioning Matrix, used to distinguish the economy, convenience, premium, and luxury goods.

Learning Outcome:

Upon completion of this course, you will be able to create, position, and manage luxury brands in fashion, and marketing strategies. Key topics covered include:

  • Understanding Hierarchy of Need
  • Product Positioning in Luxury Brands
  • Understanding Fashion business
  • Luxury Commodities
  • Marketing Strategy

Ideal for:

  • Fashion students / professionals
  • No prior knowledge in fashion or management is required

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